Art & Design as a compass for Human Behavior

Ideasutra Consulting was founded in 2012 with the premise that while quantitative data provides valuable insights, it is the qualitative aspects that truly shape human behavior and preferences. Folklore, movies, music, dance, illustration, literature, and other artistic mediums serve as windows into people’s tastes, perceptions, and interests.

By examining these fundamental human drivers and developing design methods for organizational strategies, Ideasutra enables our clients and partners to make informed decisions and forge meaningful connections with their target audience.

Over the past 14 years, our boutique design studio has applied our approach to diverse projects, including the Design of New Services, Brand Building & Communication, Capacity Building for Innovation, Change Management, and Culture Transformations.

A focus on Social Impact

Ideasutra works across domains, however it specializes in design for Social and Environmental impact. We have worked with organizations from a wide range of Impact domains, including SPOs, CSR consultants, Investors, Researchers, Networks, and Foundations, among other entities in the social impact ecosystem.

Some of the organizations we are proud to have worked with include:

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