We started Ideasutra because we saw a need for design solutions in sustainability and social impact sectors. The organisations we work with pick hard problems, sometimes confronting issues that neither the state nor the private sector will acknowledge and they often do this on shoestring budgets.
Design-driven methods are a good way to approach wicked problems. While more analytical, convergent methods serve to address known problems, the divergent views made possible by design-driven methods, help our clients navigate the complexity inherent in such problems.
Our studio principally operates a Sandbox, an innovation lab with legs. We conceive, design, prototype and build models around Communities of Practice. We subsequently work with a wide group of stakeholders in the social impact and private space to implement lessons learned from our Sandbox. See our Sandbox projects.
Team of Teams
Ideasutra comprises a distributed, multi-disciplinary team serving clients across India, Singapore and the USA. While our studio is headquartered in Bangalore, India, our team is distributed across geographies, fluidly working together, using a team-of-teams structure.
Smitha is a graduate of the College of Fine Art, Chitrakala Parishad, Bangalore and has spent close to a decade building communities of practice around the Visual-Arts. She has designed Art Workshops in collaboration with the National Gallery of Modern Art, Bangalore, as well as developing specialist Training programs for workplaces. At Ideasutra Smitha is responsible for community initiatives, studio operations and delivery.
George Supreeth has over 25 years of experience in the areas of Art and Design. Prior to co-founding Ideasutra, George served on the Board of Studies at the College of Fine Art, Bangalore, as well as served as the Creative Director to companies in the Technology domain helping design and develop business processes, services and products. George is responsible for the Sandbox, and new product development at Ideasutra