Brand & Communication Design

Over the past 15 years, Ideasutra has worked with a wide range of organizations in the Impact space. We understand the unique challenges and opportunities faced by organizations in this domain and have helped build new brands, revitalized old ones using brand storytelling.

Crafting Brand Stories

Brands are rarely built overnight. Brand stories accrete and are built over time. This is why crafting an effective brand requires top-down support, clear mandates, visible roadmaps and well-defined style guides.

We help you craft your brand stories. We create visual narratives in print, video and web. Through visual stories, sketch reportage, infographics, data visualizations and interactive tools, we build the narratives that showcase your achievements and long-term goals.

Our Brand-Design Process

Crafting Impact Brands requires deep involvement, creativity and consensus building. We follow a three-step Brand Design process to ensure effective co-design among all stakeholders.

BRAND DISCOVERY

In this phase, we engage with your team to understand your organization’s mission, target audience, and the causes you care about deeply. Through research and conversations, we explore what makes your organization unique and co-design the means to best connect with your audience.

BRAND STRATEGY

During the strategy phase, we develop a clear plan & roadmap to enhance your brand’s impact. We focus on strategies that will help people remember your brand, ensure consistency across all brand materials, and improve the overall experience people have with your brand. This includes defining key messages, visual elements, and guidelines for how to use them effectively.

BRAND AUDIT & MANAGEMENT

In this phase, we provide ongoing support to ensure your brand continues to thrive and grow. We conduct regular brand audits to assess how well your brand is performing and make refinements as needed. We also offer guidance and advice on how to maintain and strengthen your brand over time.

Design for Authenticity

Impact branding is a powerful method for connecting with a variety of stakeholders, for building trust and bringing together critical support mechanisms. In this sense, brands go beyond their visible identities. They serve as a means to communicate your organization’s mission, values, and real-world impact to drive active participation. It is therefore crucial to prioritize transparency and authenticity above all traditional branding considerations when crafting impact brands.

At Ideasutra, we collaborate with brand owners to co-design brands that truly reflect the DNA of the organization. We ensure that the brand identity is consistently represented across all touchpoints.

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